September 2022

The decision to enter the coffee industry wasn't made lightly. As we surveyed the landscape of franchise opportunities, the fast-casual coffee segment stood out for its remarkable growth, particularly in the drive-thru space. What caught our attention wasn't just the impressive 20% sales increase during the pandemic, but the staying power of consumer preferences for convenience and quality combined.

Scooter's Coffee emerged as our clear choice through a process of careful elimination and growing excitement. Their slogan "Amazing People, Amazing Drinks... Amazingly Fast!" resonated deeply, but it was the substance behind these words that truly convinced us. The company's commitment to relationship-based coffee buying and quality sourcing aligned perfectly with our values. Their efficient drive-thru focused model, requiring a smaller real estate footprint, promised better unit economics while maintaining high service standards.

Our first meetings with the franchise development team reinforced our initial impressions. The transparency in their communication about expectations set them apart from other brands we'd considered. They laid out detailed unit economics, walked us through their comprehensive training program, and demonstrated a clear technology integration strategy that showed they were thinking about the future, not just the present.

Throughout our research, we'd learned to watch for warning signs in franchise systems - oversaturated markets, unclear territory protection, limited support systems. Scooter's addressed each of these concerns head-on, providing clear answers and documentation that gave us confidence in our choice. Their strategic expansion plans and protected territories demonstrated a thoughtful approach to growth that balanced opportunity with sustainability.